Futurists take what we know now and project into the future ideas about things will be like years from today using the models that have worked consistently up to now. Those models applied to human systems are changing quickly making marketing the future based on them senseless and potentially dangerous. Earlier this past week a […]
Complexity and the Senseless Marketing of the Future
by Cameron D. Norman • July 16th, 2012
Wet and Dry Design for Social Innovation
by Cameron D. Norman • May 28th, 2012
Create systems that are too bounded (dry) and we risk sucking the moisture from the human elements (the wet) that make real social innovation happen. Our challenge is finding the right balance between the controlled, stable environments that these new technologies afford and the self-organized, emergent and innovative environments needed to implement and scale our initiatives more effectively. 
Common Sense, Complexity and Leadership
by Cameron D. Norman • January 23rd, 2012
By recognizing that common sense is less than common and is certainly not consistent, program designers, developers, evaluators and other professionals will be better positioned to provide true leadership that addresses challenges and complexity rather than adds to the complexity and creates more problems. 
Innovation, Networks & Design
by Cameron D. Norman • July 12th, 2011
The terms innovation, networks and design are becoming “hot”, although nothing compares to what could come from bringing these three ideas together. But what might that look like and what ought to be considered in moving these three ideas closer? Innovation is on the brain for business, health, and social services. Productivity, creativity and strategy […]
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