If we are to expect that the fields most connected to social action and the promotion of wellbeing are to contribute to our betterment in the future, they need to change. Disruptive design for programs, services and the ways we fund such things is what is necessary if these fields are to have benefit beyond themselves. Long past are the days when doing good was something that belonged to those with a title (e.g., doctor, health promoter, social worker) or that what we called ourselves (e.g., teacher) meant we did something else unequivocally (e.g., educate). Now we are all teachers, all health promoters, all designers, and all entrepreneurs if we want to be. Some will be better than others and some will be more effective than others, but by disrupting these ideas we can design a better future.
Design Thinking and Zombies
by Cameron D. Norman • November 11th, 2011
Design Thinking Foundations, is focusing on a synthesis of the literature and interviews with leading professionals from different fields within design, branding, media, and business. Our stake is less in the name design thinking, but more to determine what it is, how it is practiced, and what value it brings in an empirical and theoretically robust manner. Through research we hope to answer the question about whether design thinking is alive and well or simply the walking undead.
Quid nunc cogitat? In search of a definition of design thinking
by Cameron D. Norman • September 10th, 2011
Design thinking is a concept that has gained much purchase in the creative industries and beyond, but what does it mean and does it matter? Determining an answer to this question might mean the difference between advancing it further or ending the concept’s use altogether. The Latin form of the question of “what is design […]
Design Thinking and the Metaphors of Science
by Cameron D. Norman • August 28th, 2011
Metaphors for design thinking provide us with a means of taking the messiness of the language, something discussed in previous posts, to a new place until we can find the language that is most appropriate. Until that time, science might offer one of the better means of conveying design, complexity and the creativity that comes when we apply them both to generating products and services.
The Science of Design Thinking
by Cameron D. Norman • August 27th, 2011
Andrea Yip, a designer and health promoter, provides a bridge between the worlds of science, with its emphasis on evidence and strict adherence to protocols, and design, with its flexible, rapidly evolving, yet often non-specific methods. Indeed, Andrea’s blog showcases many examples of how design and fields like health promotion fit together and differ. It is time for both designers and scientists to listen more intently to this conversation.
By using methods, theories, analogies and conceptual models that extend our thinking beyond the realm of conventional design and science, we offer opportunities to make things, better — and in doing so shape our world for the greatest benefit for us all.