Without best evidence (which is almost always lacking in social innovation by its very nature), setting performance targets related to scale a priori is foolish. For innovators themselves, equally foolish is not gathering the kind of information about the systems they are operating in to know if they are the human or the ant and whether a shower is on the way. 
The Ideology of Scaling Social Innovations
by Cameron D. Norman • August 24th, 2012
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