The same might be true of design, evaluation and complexity if we let it. It’s not a surprise that these three concepts are intimately tied together, as those training to apply design thinking and strategic foresight learn. Perhaps its time to start giving these ideas away, but to do so we first need to rehab their image and apply some design thinking and brand development strategy to all three ideas. As practitioners in any or all of these fields, giving away what we do by educating, reinforcing, and ensuring that the work we do is of the highest quality is a way to lead by example. None of us is likely to change things by ourselves, but together we can do wonders. 
The PR Problem for Design, Evaluation,and Complexity
by Cameron D. Norman • January 30th, 2012
Design for Social Norms or Social Change?
by Cameron D. Norman • August 6th, 2011
Just as we create path dependencies for one set of values, so too can we do the same for others and with other people. The focus on the outcomes of systems rather than their design is problematic if we want change. Starting with design and values at the outset, being conscious of who we invite in and how we engage them and by remaining contemplative about how these systems unfold and the emergent patterns that shape them, designers of all stripes may be better positioned to create social change rather than just for social norms.
Social Networks: Beyond the Numbers
by Cameron D. Norman • July 8th, 2011
Powerful social network research is as much about having a good statistician as it is an anthropologist and together, they need to have the story that comes from it, woven together by the users. 
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