Organizing Dialogue, Experience and Knowledge for Complex Problem-Solving

Marketing Metaphors of Meaning in Complexity

by • July 17th, 2012

Karl Heyden Eine interessante Geschichte

Marketing is largely about identity and stories about identity. Marketers want to influence what you do (choose, use, purchase, etc..) and how you experience what you do when you do it. To do this, they know the importance of design and the stories to accompany that design. Design, when done well, is partly about creating empathy with those who are to benefit from the products of design and the best products out there are ones that apply empathy and guide behaviour at the same time. Storytelling is the vehicle that links them together.

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Aaron Koblin: Google’s Philosopher Artist

by • May 23rd, 2011

We’re big fans of Aaron Koblin and his work at Google as we’ve described in blogposts about his other projects here, here and here. His recent TED talk (above) from this past March is a great window not only into his projects, but his philosophy on ar…

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