Empathy is a central feature of good human-centred design, yet is often practiced narrowly. Visualization with systems thinking and mindfulness are three additional features that can transform empathy from a simple tool to a vehicle for transformation by connecting us less to absolute problems and more to relative ones. In today’s Globe and Mail newspaper […]
Empathy: The Ultimate Design + Systems Challenge
by Cameron D. Norman • July 1st, 2012
The Science of Design Thinking
by Cameron D. Norman • August 27th, 2011
Andrea Yip, a designer and health promoter, provides a bridge between the worlds of science, with its emphasis on evidence and strict adherence to protocols, and design, with its flexible, rapidly evolving, yet often non-specific methods. Indeed, Andrea’s blog showcases many examples of how design and fields like health promotion fit together and differ. It is time for both designers and scientists to listen more intently to this conversation.
By using methods, theories, analogies and conceptual models that extend our thinking beyond the realm of conventional design and science, we offer opportunities to make things, better — and in doing so shape our world for the greatest benefit for us all.
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